Vinopic, a wine selling company in the UK, has developed a noble way of ranking wines. It recommends wines by way of their Intrinsic Quotient. The website says:
By focusing on key quality indicators in wine, it shows the skill of the winemaker, how well-made the wine is and the quality of grapes used for making the wine. The Intrinsic Quotient is the result of over a decade of groundbreaking research on wine.
Giving wines IQ scores is definitely an innovative way to market the product. It simplifies consumer choice especially benefiting rookie wine drinkers who would buy a bottle of wine that comes with any sort of recommendation. Wine connoisseurs would probably have a good laugh at the concept. Do we really need an IQ score to tell us which wine is healthier than the other? If I were looking for healthy drinking options I would just stick to orange juice. I wouldn’t buy a bottle of wine because it’s healthier for me.
We don’t need no IQ scores for our wines. After all, as William Shakespeare rightly said, “good wine needs no bush”.
Posts
1 comment:
Thanks for the comment on Vinopic. As chief executive, I wish to clarify our position. Our focus is not on the health properties of wine, but on having an objective approach to quality. Our wine scientist, Roger Corder, analyses for key quality indicators that reveal the quality of the grapes, the skill of the winemaker and how well-made the wine is. Polyphenols (both skin and pip) are key to the sensory pleasures we enjoy from wine; namely its colour, flavour and character. As a whole, they have the single largest positive impact on our experience from wine. It is for this reason we measure their presence and strength. In addition to this, our Master of Wine, Rosemary George, tastes the wines to ensure they are well-structured, representative of their type and generally taste great. As an example, it is important to note that Bordeaux's success over generations has been the ability to make polyphenol-rich wines that develop in character. I believe it is only a matter of time before wine drinkers realise the value of our analyses.
Post a Comment